{"id":142,"date":"2023-04-17T15:24:17","date_gmt":"2023-04-17T15:24:17","guid":{"rendered":"https:\/\/marcelacanedo.com\/?page_id=142"},"modified":"2025-07-17T02:14:20","modified_gmt":"2025-07-17T02:14:20","slug":"experiencia","status":"publish","type":"page","link":"https:\/\/marcelacanedo.info.bo\/index.php\/experiencia\/","title":{"rendered":"Experiencia"},"content":{"rendered":"

[et_pb_section fb_built=”1″ background_color_2=”#141617″ admin_label=”Header” _builder_version=”4.20.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#e3b155 0%|#fdb15b 100%” background_color_gradient_start=”#ffdb8b” background_color_gradient_end=”#fdb15b” z_index=”1″ max_width=”80vw” overflow-y=”visible” custom_margin=”||50px|||” custom_padding=”|||||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.20.4″ use_background_color_gradient=”on” background_color_gradient_direction=”162deg” background_color_gradient_stops=”#8bc799 0%|#84b09b 100%” background_color_gradient_start=”#fd7b5b” background_color_gradient_end=”#a92200″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”10vw|0px” transform_translate_tablet=”” transform_translate_phone=”5vw|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” width=”80vw” width_tablet=”” width_phone=”90vw” width_last_edited=”on|desktop” custom_margin=”||-120px” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”” custom_padding_phone=”40px||40px|20px|true” transform_styles_tablet=”” transform_styles_phone=”” box_shadow_style=”preset1″ box_shadow_vertical=”64px” box_shadow_blur=”64px” box_shadow_spread=”-12px” box_shadow_color=”rgba(20,22,23,0.24)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Montserrat||||||||” text_letter_spacing=”3px” header_font=”Lemon Milk Regular|700|||||||” header_font_size=”100px” header_letter_spacing=”-3px” header_line_height=”0.9em” header_2_font=”Letter Gothic STD Medium|||on|||||” header_2_font_size=”24px” header_2_letter_spacing=”2px” header_2_line_height=”1.8em” background_layout=”dark” header_font_size_tablet=”60px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”14px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

EXPERIENCIA: INCUBADORA DE\u00a0<\/h2>\n

EMPRESAS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”3vw|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Montserrat||||||||” text_letter_spacing=”3px” header_font=”||||||||” header_2_font=”Lemon Milk Regular|700||on|||||” header_2_font_size=”46px” header_3_font=”Letter Gothic STD Medium|||on|||||” header_3_text_color=”rgba(0,0,0,0.4)” header_3_font_size=”12px” header_3_letter_spacing=”1px” header_3_line_height=”1.8em” custom_margin=”||0px” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

CONOCE LAS MARCAS QUE\u00a0<\/h3>\n

CREAMOS JUNTOS\u00a0<\/h2>\n

[\/et_pb_text][et_pb_divider color=”rgba(20,22,23,0.06)” divider_weight=”12px” _builder_version=”4.16″ z_index=”-1″ width=”250px” custom_margin=”-22px||” custom_margin_tablet=”” custom_margin_phone=”-18px||” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marcelacanedo.info.bo\/wp-content\/uploads\/2023\/04\/incubadora.jpeg” title_text=”incubadora” _builder_version=”4.24.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#84B09B” _builder_version=”4.20.4″ _module_preset=”default” header_4_font=”Letter Gothic STD Medium||||||||” header_4_font_size=”23px” global_colors_info=”{}”]<\/p>\n

La <\/span>Incubadora <\/span>de <\/span>Empresa del Gobierno Aut\u00f3nomo Municipal de Tarija (GAMT) es un programa p\u00fablico creado para fomentar la cultura emprendedora y la creaci\u00f3n de empresas innovadoras, socialmente responsables, escalables y de alto impacto en Tarija y Bolivia. <\/span><\/p>\n

Durante la gesti\u00f3n 2017 y 2020 trabaje junto a la Incubadora de Empresa como Asesora en Identidad Corporativa y Marketing Digital, <\/em><\/strong>\u00bfEl objeto?\u00a0 fortalecer a 53 emprendimientos, algunos nuevos, otros con algo de experiencia, respecto a su presencia digital en Redes Sociales a trav\u00e9s de Marketing Estrat\u00e9gico. <\/span><\/p>\n

Para este cometido mi trabajo inici\u00f3 con la realizaci\u00f3n de un diagnostico sobre la identidad visual de cada uno y el\u00a0 estado de sus\u00a0 comunicaciones, para crear, a partir de ahi,\u00a0 un plan que fortalezca su identidad visual y presencia en plataformas y redes online. <\/span>Los resultados para los 53 incubados tras 8 meses de trabajo, fueron a medida! \u2026 justo lo que necesitaban <\/span>Visibilidad y Engagement<\/b><\/span> para su marca.<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

Resultados<\/b><\/span><\/h4>\n
\n
    \n
  • Dise\u00f1o<\/strong> \u2013 y en algunos casos readecuaci\u00f3n – de la identidad visual de 53 emprendimientos <\/i><\/span><\/li>\n
  • Normativa de uso<\/em><\/strong> en cuanto a colores, tipograf\u00edas, tama\u00f1os y otros elementos que hacen a la identidad visual de Marca. <\/i><\/span><\/li>\n
  • Dise\u00f1o de un <\/i>Plan de Marketing Digital <\/strong><\/em>para cada una de los emprendimientos incubados <\/i><\/span><\/li>\n
  • Dise\u00f1o de 1 campa\u00f1a<\/strong> de lanzamiento de productos o servicios en redes sociales para cada emprendimiento <\/i><\/span><\/li>\n
  • Producci\u00f3n gr\u00e1fica<\/strong> de artes de campa\u00f1a con un total de 212 artes<\/i><\/span><\/li>\n
  • Programaci\u00f3n y optimizaci\u00f3n de 53 campa\u00f1as<\/em><\/strong> en Redes Sociales con alcance a 5 departamentos de Bolivia.<\/i><\/span><\/li>\n<\/ul>\n<\/blockquote>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Gallery” _builder_version=”4.16″ background_color=”#f3f6f9″ z_index=”999″ width=”90%” module_alignment=”right” custom_padding=”0px||” custom_padding_tablet=”50px|||” custom_padding_phone=”” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Montserrat||||||||” text_letter_spacing=”3px” header_font=”||||||||” header_2_font=”Lemon Milk Regular|700||on|||||” header_2_font_size=”46px” header_3_font=”Letter Gothic STD Medium|||on|||||” header_3_text_color=”rgba(0,0,0,0.4)” header_3_font_size=”12px” header_3_letter_spacing=”1px” header_3_line_height=”1.8em” custom_margin=”||0px” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    algo de mi\u00a0<\/h3>\n

    portafolio<\/h2>\n

    [\/et_pb_text][et_pb_divider color=”#84b09b” divider_weight=”12px” _builder_version=”4.20.4″ z_index=”-1″ width=”250px” custom_margin=”-22px||” custom_margin_tablet=”” custom_margin_phone=”-18px||” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora3.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora4.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora17.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora9.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora10.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora1.jpg” _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora16.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora18.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][ba_image_carousel_child photo=”https:\/\/marcelacanedo.com\/wp-content\/uploads\/2023\/04\/incubadora19.jpg” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_image_carousel_child][\/ba_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ background_color=”#24272a” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|tablet” _builder_version=”4.16″ custom_margin_tablet=”||0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”Montserrat||||||||” text_letter_spacing=”3px” header_font=”||||||||” header_2_font=”Lemon Milk Regular|700||on|||||” header_2_font_size=”46px” header_3_font=”Letter Gothic STD Medium|||on|||||” header_3_text_color=”rgba(255,255,255,0.4)” header_3_font_size=”12px” header_3_letter_spacing=”1px” header_3_line_height=”1.8em” header_4_font=”Letter Gothic STD Medium|||on|||||” background_layout=”dark” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    EXPERIENCIAS<\/h3>\n

    MARCELA CANEDO<\/h2>\n

    COMUNICADORA ESTRATEGA<\/h4>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”30px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_text=”QUIERO TU SERVICIO” button_alignment=”right” _builder_version=”4.20.4″ custom_button=”on” button_text_size=”13px” button_text_color=”#ffffff” button_bg_color=”#f56845″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|700||on|||||” button_icon=”L||divi||400″ button_on_hover=”off” custom_margin=”|||-12px” custom_padding=”16px|48px|16px|32px|true|false” custom_padding_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”on” custom_padding__hover=”|52px||36px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    EXPERIENCIA: INCUBADORA DE\u00a0 EMPRESASCONOCE LAS MARCAS QUE\u00a0 CREAMOS JUNTOS\u00a0La Incubadora de Empresa del Gobierno Aut\u00f3nomo Municipal de Tarija (GAMT) es un programa p\u00fablico creado para fomentar la cultura emprendedora y la creaci\u00f3n de empresas innovadoras, socialmente responsables, escalables y de alto impacto en Tarija y Bolivia. Durante la gesti\u00f3n 2017 y 2020 trabaje junto a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":16,"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/pages\/142\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/pages\/142\/revisions\/753"}],"wp:attachment":[{"href":"https:\/\/marcelacanedo.info.bo\/index.php\/wp-json\/wp\/v2\/media?parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}